Antigravity, a new drone brand incubated by Insta360 in collaboration with third-party partners, officially launched today. The company aims to redefine aerial exploration and storytelling by introducing drones that offer immersive 360-degree video capture, combined with user-friendly controls.
Antigravity's drones hope to occupy a unique niche in the drone market by merging intuitive operation with high-resolution immersive footage capabilities, targeting a broad audience from beginners to seasoned drone operators.
Key highlights of Antigravity's drone concept include:
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World's first 360-degree immersive drone
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Weight: Under 249 g
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Resolution: 8K video
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Designed for ease of use with intuitive flight controls
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Smart safety features, including payload detection
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Community-driven product development via Antigravity Hub
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Suitable for creators, travelers, families, and general enthusiasts
"Today, most drones are tools. With Antigravity, we're aiming higher," said BC Nie, Head of Marketing at Antigravity. "While others compete on specs, we've flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone."
Antigravity's first drone, expected to incorporate numerous industry-first features, will be officially unveiled in August 2025.
Further details can be found at the company's official website: Antigravity.tech.
